The project’s data privacy fears were echoed by attorney Elizabeth Shubov, an emerging technology advisor at the consulting firm Cantellus Group. “Amazon will now have access to data on what we watch, read, eat, buy, ask Alexa, pharmaceuticals, and now primary care. There are some limits on data usage but not enough,” she tweeted. “Consumers need to be able to control their data.” https://www.marketwatch.com/story/amazons-one-medical-acquisition-sparks-data-privacy-backlash-what-could-go-wrong-11658505236​